Home > food, motherhood > Waiting in vain for a punch line

Waiting in vain for a punch line

Saw an ad today. One mom chastises another for feeding her kids a drink that’s got a lot of High Fructose Corn Syrup in it. The other mom (she’s black — I don’t know why, but I feel that that’s significant), says in a snotty tone something to the effect of, “What’s so bad about it?” The other mom stammers and then HFCS-Mom fires back with a pseudo-snappy bit about how HFCS is really not all that bad, so the other mom should shut herself up.

Then there was a website about “the real facts about corn syrup.”

The tag line was “The Corn Refiners Association.”

I stared, agog, at the television. Had I turned on Mad TV instead of my tivo’ed episode of House? Where was the funny? It was absurd but…

No. It’s a real ad. A real website. A blatant and wholly awful attempt to whitewash a really awful nutritional truth. And since it’s directed at moms and kids, it’s egregiously heinous. 

So, if some mom ever asks you what’s so bad about HFCS, you tell her that Jamanda says:

Hella Jurgens, a respected German scientist doing one of the first ever studies focusing wholly on HFCS, says: “Fructose doesn’t need insulin to enter the cells, so it floods the body and is quickly stored as fat.” Also, tell her that there is some really compelling evidence that HFCS has a direct link to the skyrocketing rates of diabetes in this country.

Then tell her to read “Omnivore’s Dilemma.” 

So there, Corn Refiners Association!

Categories: food, motherhood
  1. aguane
    September 21, 2008 at 6:12 pm

    That’s interesting. I wonder if they’re trying to target lower SES groups through use of an African-American woman. It definitely seems like racist overtones.

  2. elcynae
    October 16, 2008 at 8:59 pm

    Yesterday, it occurred to me: we need a spoof commercial, for raw beef fat, or something. It’s totally natural!

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